Asking for "more pop" is a common, well-meaning request, but it’s rarely helpful in guiding creatives toward an effective solution.

Understanding the Varied Pricing Models in Video Production when seeking a production company.

You may know you need content that reaches an audience that's interested in your products or services but if don't know what you need to...

One of the most common questions I get asked, "I know I need videos for my business, but when is the best time to make them?" Even though...

It's easy enough for someone to say you they are a pro, but what really defines someone as a professional? Can you spot the difference...

When starting a new business everyone tells you that you need a 'business plan'. Having one helps to identify your brand's mission and it...

Chroma-key video, a.k.a. Green Screen, has come a long way since the 1970's local TV weatherman. Today the Chroma-Key wall is employed in...

As a business owner with a capable iPhone in your pocket, there are times you probably wonder why you need to hire a video pro to shoot...