TikTok might soon be banned in the U.S. What can you do as a brand or a content creator to survive and thrive?

Asking for "more pop" is a common, well-meaning request, but it’s rarely helpful in guiding creatives toward an effective solution.

You may know you need content that reaches an audience that's interested in your products or services but if don't know what you need to...

One of the most common questions I get asked, "I know I need videos for my business, but when is the best time to make them?" Even though...

It's easy enough for someone to say you they are a pro, but what really defines someone as a professional? Can you spot the difference...

When starting a new business everyone tells you that you need a 'business plan'. Having one helps to identify your brand's mission and it...

Why YOU are important. Consumers connect to who you are as a brand as much as they do to what you are selling to them.

Video is the best way to convey who you are to who needs to know what you offer. Video is a compelling medium that is able to tug at the...

As a business owner with a capable iPhone in your pocket, there are times you probably wonder why you need to hire a video pro to shoot...